What security measures should be taken when allowing users to access and display database content on external websites through PHP?

When allowing users to access and display database content on external websites through PHP, it is crucial to sanitize user input to prevent SQL injection attacks. Additionally, it is important to validate and filter the data to prevent cross-site scripting (XSS) attacks. Implementing prepared statements and parameterized queries can also enhance security by preventing malicious code execution.

// Example code snippet to sanitize user input and prevent SQL injection

// Establish database connection
$servername = "localhost";
$username = "username";
$password = "password";
$dbname = "database";

$conn = new mysqli($servername, $username, $password, $dbname);

// Check connection
if ($conn->connect_error) {
    die("Connection failed: " . $conn->connect_error);
}

// Sanitize user input
$user_input = mysqli_real_escape_string($conn, $_POST['user_input']);

// Prepare and execute query
$stmt = $conn->prepare("SELECT * FROM table WHERE column = ?");
$stmt->bind_param("s", $user_input);
$stmt->execute();

// Process and display results
$result = $stmt->get_result();
while ($row = $result->fetch_assoc()) {
    // Display data to external website
    echo $row['column_name'];
}

// Close connection
$stmt->close();
$conn->close();