What is the significance of using the NOW() function when inserting dates into a database in PHP?

Using the NOW() function when inserting dates into a database in PHP ensures that the current date and time are accurately recorded without needing to manually input them. This helps in maintaining data integrity and consistency across different time zones or server configurations. 

// Example of using NOW() function to insert current date and time into a database
$query = "INSERT INTO table_name (date_column) VALUES (NOW())";
$result = mysqli_query($connection, $query);

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NOW() function inserting dates database PHP

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