What are the potential pitfalls of using text effects like blinking in web development?

Using text effects like blinking in web development can be distracting to users and may cause accessibility issues for individuals with visual impairments or sensitivity to motion. Additionally, blinking text can be seen as outdated and unprofessional in modern web design. To avoid these pitfalls, it's best to use more subtle and modern design techniques to draw attention to important information.

// Example PHP code snippet without using blinking text effects
echo "<p style='font-weight: bold; color: blue;'>This is important information</p>";