What are the potential pitfalls of not properly structuring data in a database, and how can PHP be used to rectify this issue?

Improperly structuring data in a database can lead to data redundancy, inconsistency, and difficulty in querying and updating data. PHP can be used to rectify this issue by implementing a proper database schema design, normalizing the data, and using PHP's database functions to interact with the database efficiently.

// Example PHP code snippet to create a table with proper data structure
$servername = "localhost";
$username = "username";
$password = "password";
$dbname = "myDB";

// Create connection
$conn = new mysqli($servername, $username, $password, $dbname);

// Check connection
if ($conn->connect_error) {
    die("Connection failed: " . $conn->connect_error);
}

// SQL query to create a table with proper data structure
$sql = "CREATE TABLE users (
    id INT(6) UNSIGNED AUTO_INCREMENT PRIMARY KEY,
    firstname VARCHAR(30) NOT NULL,
    lastname VARCHAR(30) NOT NULL,
    email VARCHAR(50),
    reg_date TIMESTAMP
)";

if ($conn->query($sql) === TRUE) {
    echo "Table users created successfully";
} else {
    echo "Error creating table: " . $conn->error;
}

// Close connection
$conn->close();