What are the best practices for storing and managing search engine ranking data in a PHP application?

Storing and managing search engine ranking data in a PHP application requires a structured database schema to store the data efficiently. It is best to regularly update the ranking data and implement caching mechanisms to improve performance. Additionally, using APIs provided by search engines can help automate the process of fetching ranking data. 

// Sample code for storing search engine ranking data in a MySQL database

// Connect to MySQL database
$servername = "localhost";
$username = "username";
$password = "password";
$dbname = "ranking_data";

$conn = new mysqli($servername, $username, $password, $dbname);

// Check connection
if ($conn->connect_error) {
    die("Connection failed: " . $conn->connect_error);
}

// Create a table to store ranking data
$sql = "CREATE TABLE ranking (
    id INT(6) UNSIGNED AUTO_INCREMENT PRIMARY KEY,
    keyword VARCHAR(30) NOT NULL,
    position INT(6) NOT NULL,
    search_engine VARCHAR(30) NOT NULL,
    date_updated TIMESTAMP DEFAULT CURRENT_TIMESTAMP ON UPDATE CURRENT_TIMESTAMP
)";

if ($conn->query($sql) === TRUE) {
    echo "Table ranking created successfully";
} else {
    echo "Error creating table: " . $conn->error;
}

// Close database connection
$conn->close();

Keywords

MySQL caching API cron job pagination

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