In the provided PHP code snippet, what best practices can be implemented to improve code readability and prevent errors such as unexpected syntax errors?

The issue in the provided PHP code snippet is the lack of proper indentation and formatting, making it difficult to read and prone to syntax errors. To improve code readability and prevent errors, best practices such as consistent indentation, clear variable naming, and proper commenting should be implemented.

// Improved PHP code snippet with proper indentation and formatting

<?php

$first_name = "John";
$last_name = "Doe";

if ($first_name == "John") {
    echo "Hello, John!";
} else {
    echo "Hello, Guest!";
}

?>