How can tracking the visitor's previous location be beneficial for website customization in PHP?

Tracking the visitor's previous location can be beneficial for website customization in PHP as it allows you to personalize the user experience based on their browsing history. For example, you can display recommended products or content related to their previous visits, making the website more engaging and relevant to the user. 

// Retrieve the visitor's previous location from the referrer header
$previous_location = isset($_SERVER['HTTP_REFERER']) ? $_SERVER['HTTP_REFERER'] : '';

// Store the previous location in a session variable for future customization
$_SESSION['previous_location'] = $previous_location;

Keywords

PHP website customization visitor tracking location tracking personalization

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